Joel Waldfogel does empirical research on industrial organisation. He has studied price advertising, media markets, pricing, the operation of differentiated product markets, and the effects of digitisation on media and creative industries. His book Digital Renaissance (Princeton) appeared in 2018. His previous books are the Tyranny of the Market (Harvard, 2007) and Scroogenomics (Princeton 2009). Prior to coming to Minnesota, he was on the faculties of Wharton and Yale.
