Prof Gerrard’s research interests are methodology, Keynesian economics and sports economics. His main focus has been using data analysis as an evidence-based approach to management in elite sports including football, rugby league, rugby union and cycling. Prof Gerrard acts as an expert witness in sports legal cases particularly in assessing the loss of career opportunity in liability cases. His current research considers Keynes’s approach to probability and uncertainty as an evidence-based approach to decision-making.
Bill Gerrard
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