Professor Rob Wilson is a leading UK expert in sport finance and economics with over 25 years’ experience in academia and consultancy. He is Professor of Applied Sport Finance and Head of Executive Education at UCFB, where he leads senior leadership programmes with VSI Executive Education. Rob advises major clients including the EFL, FA, and Leonard Curtis through his consultancy, Play it Forward Sports Advisory. A published researcher with over 2,000 citations, he regularly appears in national media and supports policy, governance, and education in elite sport both in the UK and internationally.
